Marketing today is no longer limited to posting on social media or running ads. Modern businesses utilise AI-driven tools and data insights to target the right audience, create personalised content, and enhance campaign performance. To succeed in this competitive industry, professionals need to have both strong digital marketing knowledge and the ability to use generative AI tools effectively.
The digital marketing + Gen AI programs at Digi Sequel in Patna provide comprehensive knowledge and help the learners to build these in-demand skills through practical training and real industry use cases. The course structure in Digi Sequel in Patna introduces students to the digital landscape including search engine optimisation (SEO), Google ads, social media marketing, content writing and its marketing, email marketing and Analytics. The digital marketing + Gen AI courses also provide hands-on experience in advanced AI tools like ChatGPT, a marketing automation platform and SEO assistants.
Through interactive training sessions, practical assignments and camping-based learning, learner general experience in planning and managing Digital campaigns. These programs also help the learners to confidently work in different domains like marketing agencies, startups and big corporates, corporate marketing teams.
Course Objective
The main aim of designing this program at Digi Sequel in Patna is to ensure learners become skilled digital marketers. It improves the ability to combine creativity, strategy and AI technology to bill successful marketing campaigns.
Post completion of the course, the learners will be well versed with the following:
- Understanding of the digital marketing ecosystem from the basics to the advanced level
- Designing and executing online marketing campaigns
- Improving website visibility through SEO strategies
- Utilisation of search engines and social media platforms for running paid advertising campaigns
- Usage of AI tools for faster content creation and marketing automation
- Learning of tracking camping performance and analysis using AI analytics tools
- Creation of engaging content for different digital platforms and content consumers
- Management of brand communication on social media platforms
- Building a portfolio through practical projects.
Who should learn
Digital marketing + Generative AI courses at Digi Sequel in Patna are designed for different individuals who want to start and grow their career in the digital marketing domain along with learning modern AI tools used by professionals.
The list of individuals includes the following:
- Students and fresh graduates are looking to gain an understanding of digital skills to improve their employability.
- Working professionals aiming to upgrade skills and grow faster in their careers.
- Business owners and entrepreneurs want to promote their brand and attract customers.
- Career changers planning to enter a high-growth digital field.
- Freelancers and content creators aiming to grow their personal brand and monetise content.
- Beginners with no prior marketing experience who want to start learning digital marketing from scratch.
Syllabus for Digital Marketing + Generative AI courses at Digi Sequel
The curriculum is designed to help learners understand digital marketing concepts and the usage of AI is mentioned below:
Module 1: Digital Marketing Fundamentals
- Conceptual understanding of online marketing
- Learning about consumer behaviour online
- Digital marketing channels and platform
- Marketing funnels and customer journey
- Basics of website and landing pages
Module 2: Search Engine Optimization ( SEO)
- Fundamentals of search engines
- Understanding of keywords to search and content Optimization
- Technical and on-page techniques
- Linking building strategies
- Using AI tools for research
- Learning of local search Optimization
Module 3: Google Ads and paid marketing
- Understanding paid Search marketing
- Creation of a Google ad campaign
- Display and YouTube advertisement
- Budgeting management and bidding strategies
- Writing ad copies using AI tools
- Performance Optimization techniques
Module 4: Social Media Marketing (SMM)
- Basic understanding of social media platforms and marketing strategies ● Content planning in scheduling
- Building branding engagement on online platforms
- Learning about feed advertising on social platforms
- Usage of an AI tool for social media content creation
Module 5: Content marketing with Generative AI
- Blog content planning and website planning
- Storytelling in digital marketing
- Usage of AI for content ideation and writing
- Email marketing
- Content performance analysis
Module 6: Email Marketing and Automation
- Email marketing strategies
- Lead generation and customer nurturing
- Personalisation and segmentation
- Marketing automation tools
- Campaign performance tracking
Module 7: Analytics and performance tracking
- Understanding of marketing data
- Basics of Google Analytics
- Tracking website traffic and conversions
- Campaign performance analysis
- Learning of Reporting and Optimization strategies
Module 8: Advanced generative AI tools for marketing
- Introduction to AI marketing tools
- Learning Prompt writing for marketing tasks
- Usage of AI tools for design and content creation
- Basics of AI-powered SEO and keyword research
- Understanding of Marketing workflow automation
Duration and Timing of the course
Digital marketing and Generative AI courses at Digi Sequel in Patna usually provide the learners:
- Availability of weekday and weekend batches
- Classroom and online learning facilities
- Flexible learning timings for working professionals
- Regular initiation of batches to improve consistency
Fees structure of the course
Digital marketing and Generative AI courses at Digi Sequel in Patna provides best learning platform with enhanced facilities such as:
- Optimum and affordable course structure
- Course led by experienced trainers and instructors
- Practical projects and assignments
- Industry-recognised Completion certificate
- Career guidance support
- Flexible EMI for payment of fees
Placement Assistance
Digi Sequel provide placement assistance to the learners with services including: ● Learning about resume building
- Preparation of mock interviews
- Guidance for portfolio creation
- Job referrals through hiding partners
- Career counselling and mentorship
Job Roles and Responsibilities
Digital marketing and generative AI courses at Digi Sequel in Patna open doors for many job roles and responsibilities in the marketing domain such as:
- Digital Marketing Executive
- SEO Specialist
- Social Media Manager
- Performance Marketing Executive
- PPC Specialist
- Marketing Analyst
- Content Marketing Specialist
- Freelance Digital Marketer
- Prompt engineer
- AI innovation analyst
Salary Structure in India for Freshers and Experienced Professionals
Digital marketing professionals have strong growth potential in today’s job market with a salary structure defined as follows:
- The job role of a digital marketer ranges from 3- 12 LPA depending on the experience
- SEO or PPC specialist salaries typically range from 3 LPA for freshers to 18 LPA for experienced professionals
- Performance marketers salary ranging from 4-20 LPA based on experience and performance
Why Digi Sequel?
Digi Sequel provides the best learning platform for Digital Marketing and Generative AI courses in Patna
Industry-relevant training designed according to current digital marketing trends ● Learning from experienced trainers with practical knowledge
- Focus on hands-on practice along with conceptual understanding ● Updated course structure covering modern tools and techniques
- Opportunity to work on practical assignments and projects
- Flexible learning options with classroom and online sessions
- Guidance for career preparation and professional growth
- Beginner-friendly learning environment
- Interactive sessions that encourage questions and discussions
- Supportive atmosphere that helps students build confidence and skills
FAQs
1. What courses does Digi Sequel offer?
Digi Sequel offers Digital Marketing and Generative AI courses with practical training.
2. Who can join these courses?
Students, professionals, entrepreneurs, freelancers, and beginners can join.
3. Is prior experience required?
No, the courses start from basic concepts to the advanced level.
4. Are the courses practical?
Yes, the training includes hands-on practice and live projects and assignments conducted regularly.
5. What skills will I learn?
You will learn SEO, social media marketing, paid ads, content marketing, and AI tools and their applications in the marketing domain.
6. How long is the course duration?
The course usually takes around 3–6 months depending on the course structure.
7. Will I receive a certificate?
Yes, a course completion certificate is provided on successfully completing the course.
8. Does Digi Sequel provide placement support?
Yes, placement assistance and career guidance are provided in digital marketing and Generative AI courses at Digi Sequel in Patna.
9. Can I start freelancing after this course?
Yes, the skills can help you start freelancing or your own projects because it well equip the candidates with skills and practical exposure.
10. Why learn digital marketing and AI today?
These skills are in high demand and offer many career opportunities.
